The Company Artomobilia Keeps

How a distinct audience and thoughtful partners reinforce one another.

Artomobilia has always been about more than automobiles. The cars may set the tone, but the audience defines the experience. What gathers in Carmel each year is one of the most engaged and intentional enthusiast communities in the Midwest, and that dynamic explains much of the event’s long-term success.

Artomobilia guests choose experiences carefully. They value design, craftsmanship, hospitality, and authenticity. They walk the district, dine locally, visit galleries and shops, and return because the environment feels considered rather than commercial. Their relationship with automobiles mirrors this mindset. They appreciate quality, care how things are made, and engage on their own terms.

This audience naturally attracts strong sponsors and partners. Brands that lead with substance rather than volume recognize the alignment. They see an opportunity to be present in a setting where engagement is genuine and conversations are unforced. Sponsorship at Artomobilia works because it feels appropriate, not imposed.

That presence, in turn, elevates the event itself. Thoughtful partners enhance the guest experience, reinforce the character of the show, and help maintain the standards that people respond to. Each year, the quality of the audience attracts the right sponsors, and the quality of those sponsors strengthens the experience for the audience. The cycle reinforces itself.

Carmel plays an essential role in this equation. The walkable Arts & Design District, independent restaurants and retailers, public art, and cultural amenities create a setting that attracts people who notice details and value how experiences are assembled. The city and the event speak the same language.

This is why Artomobilia continues to grow without losing its identity. It is not chasing attention. It is earning loyalty. Guests feel understood. Partners feel aligned. The result is an event where everyone benefits because everyone belongs.

Explore the partners, people, and experiences that shape Artomobilia, contact John Leonard to be a part of our 2026 planning process.